Newport Convertible Engineering has announced that It will produce limited productions of Cadillac ATS Convertible and It will distribute through selected Cadillac dealerships worldwide.
By NCE Press release
Cadillac is going to keep things classy with its upcoming ATS. The top will stay on, which means the lineup will lose the planned convertible version but retain the sedan and coupe.
What’s the motivation for the drop-top rejection? Volume projections. Cadillac doesn’t see enough convertible fans stepping up with cash to support the production of an ATS convertible.
The sedan is still on track to arrive in dealerships during the summer of 2012. Rumor has it that the coupe is slated to arrive a few years later as a 2015 model. Regardless, we’re eagerly awaiting word on what the V versions will pack under their hoods.
By Jeff Glucker
To help revive its stock price, Cadillac has put the coupe version of the ATS sedan on hold. GM worries variable costs of building a coupe version of the ATS sedan won’t pay off in added volume.
Most coupes are fashion statements, and don’t sell well compared with their four-door sedan counterparts. The ATS revealed at the Detroit auto show will compete with the BMW 3 Series, Mercedes C-Class, and Audi A4, each of which has a two-door, a convertible, and a wagon version.
GM Chairman and CEO Dan Akerson has said he wants Cadillac to regain its title as Standard of the World, and part of his strategy is to make the brand a viable competitor in Western Europe. Cadillac can’t do that without a full range of ATS body styles. Of course, the brand needs a dealer network there first. It was widely reported last fall that Cadillac had iced the ATS convertible. This was a clear hint the coupe could be next. The ATS coupe was designed with a “formal” roofline rather than a fastback like the CTS coupe, to avoid yet a third rear quarter-panel stamping for the ragtop.
The ATS wagon, key to European sales, has been canceled altogether. Cadillac designers are still said to be working on a fastback coupe version of the next CTS sedan, which switches to the ATS’ Alpha platform about the 2015 or ’16 model year. That will leave us with two Caddy coupes before the end of the decade, including the ELR extended-range electric, based on the 2009 Converj concept.
GM’s stock price has fallen more than 30 percent from its November 2010 initial public offering price. Cutting costs is the kind of short-term solution Wall Street craves. Building a luxury portfolio to better compete with the likes of BMW and Mercedes would build a value in the company outside the comprehension of the myopic investment community.
By Mike Connor
Read more: http://www.motortrend.com/features/auto_news/2012/1204_cadillac_ices_rest_of_ats/#ixzz1w27YiS1q