NCE will Design & Engineer your Acura NSX to NSX convertible, NCE EDITION.
An Acura drop-top was one of the stars featured at “The Avengers” premiere, which took place last week. The movie is the latest from Marvel Entertainment to feature a number of Acura vehicles. Earlier this month, Acura promised us a “surprise stunt” for the movie premiere, which turned out to be Robert Downey Jr. driving a convertible down the red carpet. At a speed-walker’s pace.
If the stunt was to avoid running people over with the “Acura-created sports car” then we’d say the “Iron Man” star succeeded. The surprise convertible is a replica of what will be used in the movie—design cues mimic the NSX concept currently making its way through the auto show circuit. The film will also include other S.H.I.E.L.D-themed Acuras including the MDX, TL, ZDX, and the new 2013 RDX.
The promotional campaign for the movie includes commercial spots and a dedicated website, SHIELDops.com, which features interactive games starring Acura vehicles. Players who register and attain high rankings are eligible to win swag such as movie passes, S.H.I.E.L.D gear, a replica of the Acura convertible from the movie, and a virtual keyboard. The prize to aim for, however, is a Tony Stark-themed trip to New York City.
“The Avengers” opens in theaters on May 4, 2012 and the contest ends June 1. Find more Avengers action at acura.com/avengers, and check out the red carpet “stunt” in the video below.