Newport Convertible Engineering has announced that It will produce limited productions of KIA Convertible and It will distribute through selected KIA dealerships worldwide.
By NCE Press release
Kia’s designer, Peter Schreyer, is still coming up with new and innovative ways to re brand the Kia lineup to make it more and more attractive and competitive in today’s market. Most of Kia’s models have been revamped successfully and it’s no surprise that they are now considering the addition of a RWD convertible.
The South Korean company is stating to promote the Hyundai brand as the more luxury side and the Kia brand as the more sporty side. Having an affordable convertible in their line-up will be effective in emphasizing this, especially since the Ceed convertible concept generated so much attention a few years ago. With the Hyundai Veloster confirmed for production, the possibility and likelihood of Kia coming out with something like this is pretty good. Intended to rival the Mazda Miata MX5, Kia’s convertible would be RWD and possibly built on the Genesis Coupe platform.
One of the rising stars of the automotive industry has got to be Kia. The Korean automaker’s beautiful designs combined with good power trains and affordable pricing has got the attention of many customers and hence their sales numbers are continually climbing.
While their current line-up has sedans, hatchbacks, SUVs, crossovers and even a sporty little coupe, they currently don’t offer a convertible.
However, Kia’s vice-president of sales Tom Loveless said at a recent event in California, that the brand is looking at a halo vehicle and will most probably be a convertible.
The idea is being pushed by Peter Schreyer, Kia’s chief designer, who used to work for Audiand designed cars like the original TT coupe and roadster. A convertible Kia could bring this brand some extra attention.
If this project goes ahead remains to be seen, but it won’t be the first production Kia convertible. Back in the mid-1990′s Kia had got the license to reproduce the Lotus Elan (see picture). It was primarily offered in the Asian market and stayed in production for three-years.
The new roadster will be done completely by Kia and given how nice their regular cars are, we can’t wait to see what they would do for their star car.
[Source: Kicking Tires]